I'm a digital geek who has spent the last decade turning clicks into customers and dashboards into decisions.

My journey started in 2016 at Tajawal, where I fell in love with paid search (and with watching Arabic keywords quietly bring in $3M a year). From there I worked agency-side on brands like Emaar, IKEA, and flynas, then built growth engines at Builder.ai, Lean Tech, and Idealz, where I'm now Director of Performance Strategy across the UAE, Lebanon, the UK, and Mexico.

To build trust with every partner. Numbers matter, but trust is what makes them last. That's why I work by three simple pillars:

Transparency I share the good, the bad, and the "we need to talk about this CPA."

Communication: No jargon walls; everyone should understand where the money goes and why.

Recognition: Wins belong to the team, whether that's a teammate or the one ad creative that outperformed everything else.

In short half strategist, half data nerd, fully committed to growth built on trust.

To turn every marketing dollar into measurable growth, and be honest about every step along the way.